

In every organization, plans are crafted with precision—strategies are mapped, roles are defined, and expectations are clear. But just as in football, even the most carefully constructed play can fall apart the moment it meets real-time pressure. What determines success in that instant isn’t the plan itself—it’s how quickly people can reinterpret the situation and take decisive action.
This ability to respond rather than freeze is what separates organizations that stumble from those that surge forward.
The Moment Everything Changes
Picture a fullback receiving the handoff, expecting a clear running lane. Instead, he finds a wall of defenders. There’s no time to complain, hesitate, or look for someone to blame. He must instantly assess, adjust, and take ownership of the yards he was entrusted to gain.
That same split-second responsibility exists in business. A client shifts direction. A competitor undercuts you. A supplier fails. A regulation changes. A key employee resigns.
The question becomes: Do your people stop at the blocked lane—or do they instinctively look for daylight elsewhere?
Education Builds Agility; Training Alone Does Not
Training tells someone what to do when everything goes according to plan.
Education equips someone to succeed when nothing goes according to plan.
Employees who understand why a strategy exists—not just what to do—can pivot confidently when unexpected conditions appear. These are the people who maintain momentum when structures shift. They know the objective, the guardrails, and the purpose behind their actions, giving them the ability to improvise ethically and effectively.
The Power of Empowered Decision-Making
For your team to react with the clarity of that fullback, two conditions must exist:
1. Ownership Must Be Embedded Into the Culture
People perform differently when they feel responsible for the outcome rather than simply compliant with instructions. Ownership fuels initiative, especially in unpredictable moments.
2. Leadership Must Trust Their Talent
The fullback’s success depends not only on his abilities—but also on the confidence his coaches have instilled. Likewise, employees who feel trusted take bolder, smarter actions when the unexpected appears.
Where Others See Obstacles, Leaders See Open Space
The unexpected isn’t always a barrier. Often, it’s an overlooked opportunity. Many of the most successful products—Sticky Notes, potato chips, Crazy Glue—came from recognizing value where others saw failure or waste.
The same applies in business processes. Consider the first banks that expanded hours beyond the traditional 9–3 model. While competitors stayed rigid, one small institution noticed unmet demand—and gained market share simply by seeing what others ignored.
Success belongs to those who observe more widely, listen more closely, and react more quickly.
Peripheral Vision: The Underestimated Leadership Skill
In football, peripheral vision helps a runner find an alternate lane. In business, this vision lets leaders spot trends, detect customer frustration, and anticipate competitor shifts before they become obvious.
Developing this kind of vision involves:
The Unexpected Will Come—Your Response Defines the Outcome
Whether you’re leading a team or operating as a solopreneur, unpredictability is guaranteed.
What isn’t guaranteed is your reaction.
Those who adapt quickly—who trust their instincts, understand their objectives, and take ownership—turn stalled plays into gains. They turn market disruptions into openings. They discover opportunities others overlook.
And they do it not by hoping for perfect conditions, but by preparing to act when the conditions aren’t perfect at all.
When the opening you expected suddenly disappears, how ready are you—or your team—to find a new path forward without losing momentum?
This blog post draws on the insights from the fifteenth chapter, “Be Prepared for the Unexpected-The Broken Play”, of my book “First and Ten on the Twenty…is it Football, Business or Life?”, where twenty-four aspects of the business and game of football are explored in depth on how they can be applied to business and life. For more on strategic planning and achieving business excellence, delve into the full text and discover how to apply these principles. https://toddsmithconsulting.com/author/
If you would like a more in-depth personal discussion on how this concept could benefit you career or business, feel welcome to contact me at tsmith@toddsmithconsulting.com, or PM me